Since the fall of 2012 I have been the art director at Transpack where I was involved in the print production, product manufacturing, and product design. I have designed two full catalogs for the company, product hang tags, national advertisements, bag print designs, product designs, and oversaw their social media. I oversee manufacturing in China for various print pieces as well as pantone color stories and product development. I have designed dozens of ads that have been published in national magazines several times a year. Those magazines include Powder, Backcountry Ski, Backcountry Snowboard, 32 Degrees, Ski, and Skiing magazine.
This was a project in collaboration with NBC's Oxygen Network where we were challenged to rebrand the network and propose possible solutions for increased user engagement. Our rebranding focused on a more consistent design approach and refocused its style to target a younger evolving generation. The proposal included a new tagline "Be Vivid." and featured new motion graphic spots and bumpers, a refreshed website, style guide, and desktop widget for user engagement. The team consisted of Anthony Driscoll, Bo Yung, and Key Young.
Kraken NYC was special project with Huy Nguyen, Jackie Neon, Yu-yi Chen and myself (Anthony Driscoll). We designed a bag made for skaters to keep their board dry while biking or commuting when the weather isn't so great. What was great about the Kraken is that it folded down to a day bag when it was being used to carry a board. I was in charge of the initial bag designs, prototypes, and materials sourcing. I developed three prototypes that we were able to user test and do a little market research with. I was able to source the bag materials under $8 per bag by using local resources and surplus army materials from a distributor in New Jersey.
The project process can be found here.
Our pathfinding mobile application allows a visitor to create a personalized map for their accessibly needs. The visitor will be able to select from current exhibitions, galleries, and artists they want to see, choose accommodations (like ramps, bathrooms and quiet corners to rest), and a custom route is created for them. Through our application, visitors with disabilities can enjoy their visit to the museum without added stress.
Team: Veronica Black, Minsung Kwak, Joori Lee, Decho Pitukcharoen and Anthony Driscoll
These are various logos and icon sets I have currently designed.
Memzie's was a project where I worked with Elance's Startup bus for the SXSW festival. I designed the logo, icons, and color branding. More information can be found at www.memzies.com
Download on the App Store
Wheely is an application designed to help wheelchair and stroller users better navigate the New York City Subway system as well as provide a useful guide to accessible places in specific neighborhoods. Wheely features accessible subway maps licensed by the MTA®, specific directions and maps to subway elevators and reviews based on local accessible places. Wheely is founded by Anthony Driscoll, a Parsons New School MFA Design and Technology candidate, who was inspired to create this app through his travels with his father who is diagnosed with Multiple Sclerosis. Anthony hopes to establish more support of his app through various disability focused organizations.
For the official app site, please visit www.wheelyapp.com
Though I am not a developer I have created a few sites using SquareSpace. Dogstrong.com is a fully functional E-commerce site that I developed in less than a week from the ground up. Traquity is a new crowd funding equity portal that allows users to access all their crowd funding platforms like Kickstarter and Indie GoGo all in one place. Wheelyapp.com is a supporting site for my app Wheely that features Rebel Mouse integration.
This page displays my various work in Adobe Illustrator work including user guides, character design, and "explainer" graphics.
Just me playing around with code or exploring some user experiences.